This is a summary of the new SEO tricks that this particular old SEO dog learned about SEO from SEMpdx SearchFest 2009, held at the Portland Zoo conference facility in Portland, Oregon, on March 10, 2009. It is in no particular order: What is EVERY visitor to your site worth to you? If you don’t […]
Archive | Web Design
Google AdWords Conversion Tracking – More Than One Way to Skin a Cat
We manage the Google AdWords accounts for many of our clients. Tracking the results of a Google Adwords campaign is, most of the time, pretty easy. Put the conversion tracking code on their sites and let Google Analytics take care of it. Some clients want their website to sell things, and we set up shopping […]
Questions re naming of domains and pages for SEO
Jimmy asked: Would you say its better to have your domain name relevant to the sites content or actual highly searched for keyword that will be optimized on the site? Content — Do you recommend hiring someone to write content if we cant do on our own? how exactly does this work? I’ve been told […]
How to get links to your website – relevant backlinks are best
Visitor J.A. says: I’m interested in some SEO consulting from you. My dream words are ’email lists’ I’m on page 4 now, what will it take — backlinking? Hi, J.A. – There are only 37 mentions of your site that Google knows about. That’s a pretty small number. If you run this search for backlinks […]
Three legs for good rankings at Google
Question: Blunt question that you can hopefully answer very briefly: Is website optimization still productive? I heard from one of my partners’ website designers that you’re not supposed to put in keywords any more because the current browsers like Google use spiders that only look at actual content rather than a list of keywords. If […]
“Anonymous” Hackers going after my server.
My server has been the target of 174,000 attempts to hack into to the control panel over the last 24 hours, most coming from one IP address in Germany. I’ve reported the abuse to the appropriate German authorities; we’ll see if they do anything about it. That’s two attempts *per second* to log into my […]
Use Keywords in Table Summary Tag?
Question from Todd: Will keywords in the table summary help boost rankings? An analysis of one competitor’s code suggests that it is helping them boost SEP. Answer: You know, that’s a good question. For several years I routinely put in a table summary tag and put the keywords for the page in it — and […]
Keyword Density De-Mystified
Question: Jere – I have the stable datum that keyword density should be around 3-4% of the page content for best optimization. More is bad apparently for Google and less isn’t as effective. Any thoughts? Answer: Good question. That’s not a bad stable datum, but in practice I’ve seen keyword density on a high-ranking page […]
Clearing of head
Every once in a while, when doing web design, it is necessary to get up from the computer and get out and take a walk to clear one’s head. I usually take my favorite walking stick, my dogs (Max & Xena), camera (Pentax K-10D), gun (holstered 9-mil Sig Sauer), hat and gloves, because I live […]
More on Specific vs. General Keywords
Question: Thanks so much for your prompt reply. I will input keywords for the PDF files. I do have one last question: …. I read on your site and came across you saying that it’s better to have phrases than singular words for the keywords. This seems to contradict what I have been reading about […]